From fabricator to innovator.
Metalworld is a metal fabricator with 20 years of
experience. The re-branding exercise sought to
reflect a fresh approach in its business. The brand
concept we defined was to transform metalworld™
from an experienced fabricator to an innovator –
an expert that harnesses its knowledge of the
material to create limitless possibilities with it.
Logo Development
The design of the logo begins with 2 non-linear
lines, blending from the shape of ‘M’ to ‘W’ to
depict fluidity.
Logo
Fluid M to W
Animated
Tagline
The brand’s new tagline – “metal reimagined”,
was coined to spark an innovators’ spirit within
the brand – encouraging everyone to relook at
new possibilities of metal as a material
and to explore its untapped potential for use.
Stationery
The system employs the running nature of
fluid lines to create variation and diversity in
the brand stationery.
Project completed:
2014
