Amalgamated Advertising
Identity design
One of my first freelance projects after moving to New York, the team at Amalgamated brought me in for a week to help them revamp their identity. The brief? Make it cool. So I set about to churn out as many unique solutions as possible, from full hand-drawn logotypes to abstract marks. At the end of the week, there was a wall covered in options and a direction from which in-house designers could then refine and finalize.
A small sampling of some of the sketches and comps provided.