Co-founder and partner
In 2005, Lawrence co-founded the multi-disciplinary brand agency PRIMER. As a partner, Lawrence was responsible for client interaction, project management and the majority of the studio’s creative work product for clients including the Wharton School of Business,SPEED Channel, Dickies Workwear and Mercedes Benz USA. Below is some of the in-house work Lawrence designed for Primer itself.
Primer "rattlecan" logo.
Three color foil stamping on toothy black cardstock. Rattlecan on reverse is clear "foil", front features info in white and silver foil. As seen on Under Consideration's FPO.
Letterpress notecards. Sized at 4x9.25" to fit within matching #10 policy envelopes.
Site was one large slideshow, bringing the work to the forefront.
Hand lettering for 5-year anniversary logotype. Started in pencil, then converted to vector. Used for wall mural, t-shirts, coasters, buttons, etc.