Microsoft asked us to find a way to promote their new exclusive X-Box title – Alan Wake. To do it we created the first real alternate reality game in Poland. A dense storyline that combined some plots from the game with local Slavic and pagan beliefs made a game that lasted over 2 weeks and involved over 20000 polish gamers. The plot combined multiple online channels (blogs, social media, websites, internet communicators) with offline activities and was full of riddles and mini-games. The work was shortlisted in Portoroz Golden Drum festival.
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Alan Wake ARG
Alan Wake ARG
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Alan Wake ARG
Alan Wake ARG Case – Microsoft asked us to find a way to promote their new exclusive X-Box title – Alan Wake. To do it we created the first real Read More
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