Create an integrated marketing campaign that promotes an issue, organization, or product. Based on a client interview, you will create a marketing plan that includes research, media strategy, and estimates. The professor will provide a list of deliverables that you will include in the marketing campaign.
Possible deliverables for the marketing campaign include items such as print ads, newspaper ads, posters, television commercials (storyboards), Web sites, package labels, billboards, tickets, t-shirts, direct-mail pieces, invitations, tickets, and brochures.
(This concept was developed through collaboraton with Sam Stratton and Yoanna Sullivan.)