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James Armas, Copywriter.
 
Objective:
To increase brand awareness of Inov-8 among active runners.
 
Target:
Men and women in the U.S., ages 25-45. They are healthy and active, spending a good part of their week in the gym or competing in sports.

 
Strategy: Create a campaign that reflects the brand and engages our target audience with the use of print and guerrilla executions.
 
Insight:
Consumers are lost when it comes finding a running shoe. Many people are unaware or overwhelmed with the amount of information necessary to find just one pair of shoes.
 
Solution:
Running is natural, so run naturally.
 
Skills demonstrated:
Concept Development, Production, Copywriting,  Art Direction, Strategy.
 
Credits: James Armas -
Concept Development, Production, Copywriting,  Art Direction, Strategy.
Inov-8: Run Like A Human
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Inov-8: Run Like A Human

You don’t need pillow soles, gelled inserts, or air pumps. You don’t need a computer telling you what to do, where to go, and how you did. You kn Read More
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