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James Armas, Copywriter.
Objective: To increase brand awareness of Inov-8 among active runners.
Target: Men and women in the U.S., ages 25-45. They are healthy and active, spending a good part of their week in the gym or competing in sports.
Objective: To increase brand awareness of Inov-8 among active runners.
Target: Men and women in the U.S., ages 25-45. They are healthy and active, spending a good part of their week in the gym or competing in sports.
Strategy: Create a campaign that reflects the brand and engages our target audience with the use of print and guerrilla executions.
Insight: Consumers are lost when it comes finding a running shoe. Many people are unaware or overwhelmed with the amount of information necessary to find just one pair of shoes.
Solution: Running is natural, so run naturally.
Skills demonstrated: Concept Development, Production, Copywriting, Art Direction, Strategy.
Credits: James Armas - Concept Development, Production, Copywriting, Art Direction, Strategy.
Insight: Consumers are lost when it comes finding a running shoe. Many people are unaware or overwhelmed with the amount of information necessary to find just one pair of shoes.
Solution: Running is natural, so run naturally.
Skills demonstrated: Concept Development, Production, Copywriting, Art Direction, Strategy.
Credits: James Armas - Concept Development, Production, Copywriting, Art Direction, Strategy.
