Objective:Hooters of South Florida whats to better target mothers and kids to promote the resturants neighborhood oasis feel and new kids menu.
Target: Moms, age 25-45, who want a fun, fresh, healthy option for a quick dinner on the go. They want a place they can eat where everyone will be happy.
Strategy: When mom is done with her day, and her kids are done with school and their activities, hooters is the place to go.
Insight: Moms think, “Only adults go to Hooters. Only men go to Hooters. They won’t have anything for me or the kids to eat.”
Solution: 3 o'clock is mom and kids time at Hooters
Skills demonstrated: Concept Development, Copywriting, Creative Writing, Strategy.
Credits: Natalie Monte - Concept Development, Copywriting, Strategy.