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    Hooters is renowned for their great wings and fun back-to-the-beach laid back attitude. Although they pride themselves on their excellent service… Read More
    Hooters is renowned for their great wings and fun back-to-the-beach laid back attitude. Although they pride themselves on their excellent service and fun atmosphere, a disconnect has arisen among mothers and kids. This campaign aims to show mothers and kids that all are welcome to join in on the cheeky fun and great food. It’s A 3 O’clock Thing centers around the time after classes and work where moms and kids can come together sharing their day over half- priced appetizers and drink specials that will be exclusively available at that time. Read Less
    Published:
The new Kids Program will offer a rewards program where kids and moms can collect points towards their favorite meals each time they visit and present their rewards cards from 3 to 5 pm.
spin and select kid's menu
James Armas, Copywriter.
 
Objective:Hooters of South Florida whats to better target mothers and kids to promote the resturants neighborhood oasis feel and new kids menu.
 
Target: Moms, age 25-45, who want a fun, fresh, healthy option for a quick dinner on the go. They want a place they can eat where everyone will be happy.
 
Strategy: When mom is done with her day, and her kids are done with school and their activities, hooters is the place to go.
 
Insight: Moms think, “Only adults go to Hooters. Only men go to Hooters. They won’t have anything for me or the kids to eat.”
 
Solution: 3 o'clock is mom and kids time at Hooters
 
Skills demonstrated: Concept Development, Copywriting, Creative Writing, Strategy.
 
Credits: Natalie Monte - Concept Development, Copywriting, Strategy.
James Armas - Concept Development, Copywriting, Strategy.
Anastasia Belomytseva - Concept Development, Copywriting, Strategy.
Russell Mank - Art Direction.