The Passenger - for Nokia (Fuel Entertainment)
Cannes Cyber Lion Finalist - Video Driving
Cannes Cyber Lion Finalist - Video Driving
CHALLENGE
We get asked to make a lot of driving games (could it be our name?) so when London strategy agency Hyper Happen challenged us on behalf of their client Nokia with a brief to make a driving experience that would redefine the online driving game, we got really excited. NokiajQuery16206707341702915238_1319208192811s multimedia car kit CK-20W is an all-in-one hands-free calling, GPS Navigation Kit, and digital music player thatjQuery16209146513949685866_1319208864173s too cool to pass up if you??re a tech-savvy gadget-phile. We collaborated with Hyper to deliver a rich engaging online experience to demonstrate the benefits of the product.
http://www.fuelindustries.com/casestudies/thepassenger
We get asked to make a lot of driving games (could it be our name?) so when London strategy agency Hyper Happen challenged us on behalf of their client Nokia with a brief to make a driving experience that would redefine the online driving game, we got really excited. NokiajQuery16206707341702915238_1319208192811s multimedia car kit CK-20W is an all-in-one hands-free calling, GPS Navigation Kit, and digital music player thatjQuery16209146513949685866_1319208864173s too cool to pass up if you??re a tech-savvy gadget-phile. We collaborated with Hyper to deliver a rich engaging online experience to demonstrate the benefits of the product.
http://www.fuelindustries.com/casestudies/thepassenger
PERFORMANCE
The Passenger received hundreds of thousands of game plays to date, with over 60% of players coming from the target European audience. This execution has been turning heads in the interactive advertising industry, shortlisted for two Cannes Cyber Lions Awards.
The Passenger received hundreds of thousands of game plays to date, with over 60% of players coming from the target European audience. This execution has been turning heads in the interactive advertising industry, shortlisted for two Cannes Cyber Lions Awards.