Fanta Fruit Slam
An addictive mobile game with fast-flying fruit action
When Fanta sought to create a new way for fans to play, Fuel helped create an addicting mobile and Facebook game that extends the universe of its well-known ad campaigns.
Fuel created a new play mechanic that allows users to become the characters from Fanta’s TV spots in first person in an intense mobile fruit battle game. Players swipe to fire fruit, and tap and swipe to take out opposing fruit, making the game fun and challenging. Available on iOS, Android and Facebook, Fruit Slam 2 uses fast-swipe action play to draw in players and keep them engaging, competing and sharing.