2013 - 2014
The business-facing Voucherville CRM and the mobile app, Voucha, were two sides of the same project. The Voucherville CRM was created for businesses to be able to create and issue their own vouchers and discounts. It was also integrated into till systems so that vouchers could be redeemed with a QR code and tracked in-store. This worked hand-in-hand with the Voucha app was for the public to be able to easily access location-based discounts, deals and vouchers.
VOUCHERVILLE
Here are a few of the logo designs that I worked on for the voucher system that developed over a period of three years. Part of the system was a CRM and needed a logo to suit the inner workings of a business. Blue and green were chosen to communicate a feeling of connection, trustworthiness and seriousness, as well as growth.
2013: Voucherville voucher B2B CRM
VOUCHA
The logo design for the app was much more informal, communicating energy and fun. Using a map pin signals the fact that the app is location based - a challenging design to pull off while trying to maintain simplicity and originality.
2015: Voucha app logo design versions
