IKRA is an educational project that encourages thinking outside the box and teaches how to turn creativity into practice. Initially launched in 2009 as a development for digital field specialists, nowadays it expanded into a wholesome multi-field school with its unique creative methodology.
We aimed to redesign IKRA's brand identity by creating an adjustable and expandable visual framework. The concept had to be rationally sound, yet catchy and courageous to earn the appreciation of both students and teachers.
IKRA's students are opportunity-seekers striving to expand and transform their knowledge into practice. These aspired people are guided by teachers – leading-edge enthusiasts who share their experience and creativity. Thus, brand's character sparks with students' courage and lecturers' energetic open-mindedness.
Final concept is a visual framework capable of combining numerous cities, courses and fields of study. The system is adjustable to allow foreseeable extension and development. Concept is unified within a dynamic modular logotype — change-friendly element that fits different locations and topics, thus, transforms without losing its conceptual essence and recognisability.