Yoji, 2011 and Yoji Deli, 2016
Design and Branding for the High Quality Meat and Delicatessen Home Delivered. The Dan Alexander & Co. team is responsible for formulating the design language, building the brand and conceiving the strategy for achieving high market penetration for the brand.
The image design and the media language include the design of the logo, icons and graphic elements which are the building blocks of the visual language as well as the inspiration for the internet site, brochures and gift sets. The use of images from the art world and a chic, opulent photographic idiom express the uniqueness of the brand.