Caesarstone
Set your dream in stone.
New brand strategy and identity system by Dan Alexander + Co. for Caesarstone, the world’s kitchen countertop giant.
Just like the mythological king whose love for a perfect stone statue turned it into his beautiful queen, Caesarstone’s new brand identity breathes life into stone.
Telling a new narrative of purpose.
“It’s about product and purpose. The new brand identity tells a fresh story about Caesarstone that goes beyond the slab, using distinct content worlds developed specifically to expand the brand’s inspirational sources and bring the product qualities forward while grounding them in the brand’s core purpose.”
Caesarstone takes a grain of sand, and turns it into your favourite countertop, safe, durable, and timelessly beautiful.
