Shooting over two days in two cities for two hours we were able to capture a wide array of assets to bring to life a Rocky IV inspired "preparing ourtdoors" visual set that cheekly jabbed at the outdoor thematic that embodies the Winter Classic. We had a lot of fun with the two NHL stars that bought into the concept and delivered stoic gazes while submerged in ice water or maximum effort while trying to pull a 540lb log. The strong "WINTER IS COMING" headline brought a Game of Thrones onimousness that rounded out a fun set of images that promited Reebok's custom appearal designed for this unique outdoor event.
Reebok - Winter is Coming
Photography: Tim Tadder
Digital Art: TANK UK
Creative Direction: Andrew DiPeri
Art Direction: Pat Walsh
Agency: TAXI NYC
VINES
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