Brief:
Create a TVC to advertise the new Carrefour's promotion for Fifa World Cup 2014: 100% refund of your purchases every time Italy wins a match and 50% in case of draw or defeat.
IDEA:
Everyone want Italy to win. We selected people from 26 different countries and ask them to proudly sing
Everyone want Italy to win. We selected people from 26 different countries and ask them to proudly sing
the Italian national anthem Inno di Mameli".
Commercials
TVC 30
Web - long version
Client: Carrefour
Agency: Saatchi & Saatchi Milan
Executive Creative Director: Alessandro Orlandi
Agency: Saatchi & Saatchi Milan
Executive Creative Director: Alessandro Orlandi
Creative Directors: Paola Rolli, Paolo Montanari
Art Director: Matteo Sozzi
Copywriter: Giovanni Adamo
Art Director: Matteo Sozzi
Copywriter: Giovanni Adamo
