Brief:
Including Save the Children in your own will means ensuring a brighter future for many children in need.
We ask to raise awareness regarding this possibility, stressing the importance of leaving something beautiful and useful to the world when we are gone.
Result: disqualified for breaking the competition's rules, but awarded with special mention anyway.
Client: Save the Children
Agency: Saatchi & Saatchi Milan
Art Director: Mattia Anelli
Copywriter: Giovanni Adamo
Agency: Saatchi & Saatchi Milan
Art Director: Mattia Anelli
Copywriter: Giovanni Adamo
