Penguin Classic books advert
STRATEGY: Classic books are hardly looked at by a young generation unless they are in education, so I wanted to show that these stories are interesting, romantic, adventurous, explicit, funny, etc. The strategy was to encourage excitement in old stories by revealing a little about the narrative. They can then find more about the story by reading the book.

CONCEPT: Using just typography and rhetorical questions it will stand out to the consumer and provide thought-provoking answers. I wanted the design to reflect Penguin Classic books so that there will be instant product recognition.
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Penguin Classic books advert
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Penguin Classic books advert

Make Penguin classic books appeal to people by summing up the storyline in an interesting way that's thought provocative.
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Published:

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