D&AD AirBnB 2015 Block Party
CHALLENGE:
How can I get AirBnB’s existing customers to connect and encourage new customers to join, whilst using the theme of ‘belonging’.
 
STRATEGY:
The world is your neighbourhood! After all, the world is a small place in comparison to the rest of the universe, and with transport allowing people to travel across the world within day means that we should all be able to connect easily.
 
CONCEPT:
Presenting the biggest party where everyone across the globe parties at the exact same time. People can communicate via Skype calls on the new interactive website.
D&AD AirBnB 2015 Block Party
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D&AD AirBnB 2015 Block Party

D&AD AirBnB 2015 submission. The world is your neighbourhood so let's celebrate with the biggest block party!
6
248
3
Published:

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