Intelligent Pathways - Rebrand
Rebranding of enterprise system integration and application development company.
To understand the Intelligent Pathways brand personality, values and aspirations a brand workshops was conducted with all stakeholders to distilled the company's core values. A new identity was then crafted after the company proved to be moving forward in the marketplace. To help give the company in their marking sector a bold vibrant colour was chosen to really define and make a statement.
Work completed at R&B Creative.