A platform for expression
Bleached Arts branding
Bleached Arts is the organisation behind the arts and cultural festival Bleach*. They needed a brand that supported the festival, but could also stand on its own as a platform for culture on the coast.
By defining the characteristics as adaptive, approachable, energetic, confident and professional we were able to craft out a brand that was expressional yet was able to adapt to more formal, conservative audiences.
Work completed at Guerrilla