Reinventing a Tech Startup
AutoGuru – Branding
Fixed Price Car Service had a problem and their name was just the start of it. At the core of this tech startup was a sophisticated Data Engine which identifies and dynamically calculates the cost of a vehicle service or repair, by gathering and processing information from a series of datasets.
Two words came to underpin what the company stood for and quickly became the essence of the brand, informing everything from the identity direction to new features on the website. Keep Moving. It's what they do.