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    Students conducted brand research, market research and developed a series of sketch models and drawings for their assigned craft beer brand. Each… Read More
    Students conducted brand research, market research and developed a series of sketch models and drawings for their assigned craft beer brand. Each brand gave direction for how to move along, as a client would. The students final challenge was to create a durable, functional tap handle prototype per the brand's direction. Read Less
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In forming this project I saw a great opportunity to have students work with a 'client,' and create something fun and novel within physical and aesthetic constraints. Instead of being able to drive all of the design decisions themselves, students would need to partner with the client, learn what the client wanted, and be able to deliver in order to truly succeed.
 
Many things that students create need only function for the duration of their review. If the glue breaks down or the paint chips off, it doesn't matter so long as the review is over. In this case, however, the handles must perform long afterward. 
 
Students were able to learn about design in a more real-world setting and utilize all manner of modeling techniques and materials from foam and wood to 3D printing and laser cutting. 
 
http://blog.lib.umn.edu/design/designatmn/2014/12/local-breweries-tap-into-stude.html