Stella Artois - Free Flowing Party

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Created by REM Advertising Ltd
Creative Director - Malvin Chuang
Art Director - Ricky Cheng

OBJECTIVE

To build brand awareness and popularity of Stella Artois in Hong Kong.

SOLUTION

Collaborating with an up and coming elegant restaurant Red Soho in a prominent location. This will relate to the local consumers and build the brand awareness in a swanky and hip area.

IDEA

Stella Artois will celebrate the grand opening of Red Soho by sponsoring free flow drinks to all guests. By using the chalice, I designed the layout to look similar to a champagne pyramid. As champagne has a common link to celebration, I wanted consumers to instantly visually sense this design is a invitation to a cause for celebration.