Intel - Catch & Win
Created by OgilvyAction Hong Kong
Creative Director - Paul Ho
Senior Art Director - Ricky Cheng
Creative Director - Paul Ho
Senior Art Director - Ricky Cheng
Creation of Intel’s first mobile consumer app
Campaign objective to attract footfall into stores
in the 9 participating countries 100,000+ Catches,
with 80,000 in Retail (To date)
Increase of Ultrabook sales of at least 33% vs.
non participating outlets – 300% in India
Won Intel’s internal Global Consumer Channel Award
2 Phases in 2012 in Asia before going global in 2013…
What’s next? Evolve this new communication channel to deliver further shopper utility
Intel - Catch & Win - Phase 1 Key Viusal
Intel - Catch & Win - Phase 2 Key Viusal
