LouxLeather is a new brand under the umbrella of Peles Pampa's line of leather brands, offering a wide range of high-quality leather products, including crust and finished stages for the automotive and furniture industries.
Our goal is to position LouxLeather as an exclusive and sophisticated brand that exudes trustworthiness and expertise in the leather industry.
To achieve this, we developed a genuine brand identity that evokes class and elegance. We created a logo with a serif font and an interlaced "LL" icon inside the shape of a leather hide, which conveys strength and expertise. The interlaced "LL" mark functions as a monogram that adds a touch of exclusivity.
To complement the logo, we selected a color palette that features a deep blue leather texture with copper foil print. This color scheme adds to the feel of solidity and maturity while adding an element of sophistication to the brand.
The overall effect of this branding strategy is to convey security and credibility to potential customers while positioning LouxLeather in an exclusive and sophisticated segment of the leather industry.
Our branding strategy has successfully positioned LouxLeather as a brand that exudes security and credibility while being exclusive and sophisticated. By leveraging our branding expertise and creating a strong and distinctive identity, we are confident that LouxLeather will attract a new range of customers who appreciate high-quality leather products and seek the exclusivity and sophistication of our brand.
