Lorensegs is an insurance company based in Porto Alegre, Brazil, 
it operates in the Corporate and Personal Insurance areas, offering 
personalized service and protection solutions to its clients.

The main challenge was to develop a brand strategy to communicate 
safety, conveying authority and professionalism.

We developed a visual identity system consisting of striking symbol, 
custom logo, support typography, color definition and refined finishing.



LORENSEGS
4,033
52,719
172
Published:

LORENSEGS

LORENSEGS by INDUSTRIA Branding Design Co. www.byindustria.com CORPORATE BRANDING
4,033
52,719
172
Published:

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