Jacques Kharlakian is a renowned jewelry brand based in São Paulo, Brazil, with a legacy of exquisite craftsmanship and family traditions. Our challenge was to create a luxury brand identity that embodies the brand's values and speaks to a sophisticated and discerning audience.
We developed a majestic and elegant brand with an authoritative and exquisite attitude. The centerpiece of the identity is a crest with the company's initials, surrounded by royal elements that evoke a sense of tradition and heritage. The serif logotype complements the crest, adding a touch of elegance and sophistication.
To create a unique experience for the audience, we used a noble color palette consisting of gold and blue. The combination of these colors exudes richness and luxury and gives the brand a sense of exclusivity.
The brand's communication and packaging design are consistent with the brand's values and aspirations, creating a cohesive and memorable brand experience. The use of high-quality materials and elegant finishes in packaging design adds to the overall luxurious feel of the brand.
Jacques Kharlakian brand identity is a perfect reflection of the brand's legacy, family traditions, and commitment to excellence. The majestic and elegant brand with an authoritative and exquisite attitude has helped the brand appeal to a refined audience looking for luxury and exclusivity in their jewelry purchases.