djur
A/W 2015 Advertising campaign
A/W 2015 Advertising campaign
djur called upon Cam Diamond to create a visual experience that could capture their love of Scandinavian design while highlighting the layers and textures found within the garments. Working closely with photographer Amanda Fordyce we were able to produce a new vision for the brand.
A vision that blends the attitude of djur with the elegance of their minimalist pieces.
Solution
art-direction
Not to override the photography, art direction was restrained and images were created in camera, to avoid large amounts of post production, surprisingly the images are purely two vertical plates side by side.
With a set constructed out of light weight materials, we were able to quickly move around elements to
pre-planned locations. Each lockup created in pre production to guarantee plates would sync up in post.
art-direction
Not to override the photography, art direction was restrained and images were created in camera, to avoid large amounts of post production, surprisingly the images are purely two vertical plates side by side.
With a set constructed out of light weight materials, we were able to quickly move around elements to
pre-planned locations. Each lockup created in pre production to guarantee plates would sync up in post.
Digital
Social Media
Social media plays such a large role in the current consumer market so a series of images were created to perfectly suit the 1:1 ratio. Continuing on from the campaign imagery, pairings were created to give the illusion of layers within one frame, almost as if they we overlaid on one another.
Social Media
Social media plays such a large role in the current consumer market so a series of images were created to perfectly suit the 1:1 ratio. Continuing on from the campaign imagery, pairings were created to give the illusion of layers within one frame, almost as if they we overlaid on one another.
