Melbourne born, Bali based label Mister Zimi came to duo d uo looking for a digital solution that could not only better tell their brand story and engage users, but also help increase online sales with a focus on mobile users.
Teaming up with twenty4 as our development experts we were able to create an eCommerce solution that guides the user through a specific consumer journey, in turn increasing site usability and sales.
With a lot of users visiting the previous site via a mobile device, but not staying long enough to make a purchase we placed our main focus to change these stats. Stripping back the mobile site to be a pure sales tool, mobile / tablet users increased to 63.85% with an average session time of 4:45 minutes.
