Park Avenue is a leading menswear and women wear design brand in India.
They approached GREY Worldwide, Mumbai to design the shop-in-shop format stores for a new line of clothing that they were launching under the name of Park Avenue Dress Casuals (PADC).
The collection included smart casual wear for men.
Inspired by the new age workplace where the lines between formal and casual are blurring, the space uses simple triangular blocks that add some playfulness to the otherwise structured and uniform backdrop. Thus making the space informal yet formal.
Keeping in mind the Shop-in-shop store format the challenge was to accommodate the large volume of stock in the limited space and at the same time not compromise on the design. Also, the design was to be adapted to different sites and hence modularity was an essential aspect of the design.
The backwall starts from a simple grid and goes on to form an interesting pattern with the triagular units further emphasizing the concept.
Sketch showing the concept and the details of one of the shelf modules.
Modular framework with flexible display options for hanging and shelving. Area at the bottom is provided for storage.
