Micromax was launching the world’s slimmest phone, canvas sliver 5.
The television commercials showed a jailbreak scenario and how Hugh Jackman, the brand ambassador, uses the features of the phone to assist in this mission.
The brand wanted to carry out mall activations that were an extension of the television commercials.
We developed puzzles that highlighted the phones features and could be played by two players – one who was locked inside and the other who would assist his partner by solving the puzzles. If the two are able to successfully solve all puzzles within a given time, they win!