Weizmann Forex is a part of the INR 45 billion Weizmann Group, with business interests in textile manufacturing and exports, hydro and wind-power generation, as well as foreign exchange transactions and inward money transfer.
They have branches all across India. Currently these branches are made as stand alone branches without any common design language. The brief was to develop a branch identity that could be identifiable and unique to the brand.
The branch identity needed to be adapted across various branches and hence we needed to develop a common brand language that could be adapted easily. The materials, finishes and furniture also needed to be decide according to their availability pan-India.