VISA 'World Cup'
Outdoor
At the FIFA World Cup in Brazil, over 1 million visitors from 202 countries came to experience the games. But the problem was, they weren't necessarily feeling welcome by the locals who spent weeks prior to the games protesting the event's funding. So as one of the World Cup's biggest sponsors, Visa used it's brand positioning to let visitors know that 'everyone is welcome.'
Agency: AlmapBBDO
Role: Art Director
Role: Art Director
