This was a personal project campaign which intended to catch the attention of Latinworks agency in Austin, Tx.

in order to showcase my recent portfolio.

 

I made some research about what brands they work with and I choose to make an original campaign with Domino's pizza in order to present my book to them. The idea/concept behind it was to make the first ever international pizza delivery by car from Monterrey, Mexico to Austin, Tx. In order to achieve that, I created a fictional persona of "the mystery delivery man", which works as deliveryman for Domino's in Monterrey, México.

 

We see the daily life of this character in his social networks, Instagram, Twitter and Tumblr, he starts reveling information about himself and also about his furure plans on making a Guinness World Record by making the first ever international pizza delivery by car. The content in his feed is all related around his daily life, pizza and also about how he is planning to attempt his epic adventure.

 

In the mean time, a special portfolio was hand made for Latinworks, which will be delivered inside the pizza when the date of the international delivery arrives, also, the true identity of this character will be revealed, which is myself, hoping to get an interview and a job offering.

 

Unfortunately, at the middle of the project in motion I ran out of money, so I had to drop the attempt.

Here are some of the work behind the scenes of the making of the project, hope you enjoy it.

 

Tumblr - http://mysterydeliveryman.tumblr.com/

Instagram - http://instagram.com/mysterydeliveryman/

 

Special thanks for my friends who helped me in this project:

Neto Zamora (Netoplasma)

David Bañuelos (Orion)

Cristy Quintanar (Photography)

Diego González

Mónica González (assesment)