Secret is a mobil app which was design to share feelings and ideas with the world, people can be up or against them, the way these thoughts travel is by sharing and people liking the idea, automatically the idea reaches new users and so on. In Mexico most of the people use this app the wrong way, looking to hook up, posting negative comments and also exposing people, what all have in common is the lack of correct writing and grammar.
Gandhi is a Mexican library all over the country, they promote the habit of reading in order to be better at writing. Taking that stand, I developed this campaign called “Leer no es un secreto” (Reading is not a secret).
The campaign aims Secret app users with bad writing habits, in order to remind them that they can make an effort to write better and also encourage them to read. The content is a funny-sarcastic-humorous written copys with a little artwork to support the message, it will be uploaded so the users that liked it share it with other users that have bad grammar.
This is a personal project of 126 artworks, it is not related to Gandhi, is just a way of making new things and also practice my writing abilities.
Thanks for yout time and likes