SXSW: “Welcome to the Future Inspired by MIT”
Event Branding Design
Event Branding Design
MIT invited the world’s leading technology pioneers for an exclusive networking event at SXSW Interactive in Austin, TX, “Welcome to the Future.” George Bradshaw, VP/Creative Director of Creative Butter, drew on his event branding design capabilities and developed a targeted brand experience that enticed thought leaders and branded the live event.
The “live events” brand experience included: brand development and identity, brochures, copywriting, graphic design and photography, illustration, logo design, look and feel (key art), naming, package design, premiums and incentives, posters and welcome kits. Attendance and fundraising goals exceeded expectations during the weekend-long celebration of MIT technologies that have and will continue to change the world.
