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    Court TV: Parco PI "ThatGirlEmily" Integrated Marketing Helped creative direct “ThatGirlEmily / Scorned Woman”) campaign for Court TV’s reality … Read More
    Court TV: Parco PI "ThatGirlEmily" Integrated Marketing Helped creative direct “ThatGirlEmily / Scorned Woman”) campaign for Court TV’s reality show Parco PI, along with creative teams from partnering agencies. The integrated marketing promotion combined a blog with guerilla marketing, outdoor signage, public relations, social media, stunts and video to create a seemingly real scandal involving a betrayed woman, Emily, who outs her husband’s infidelity by turning it into a media spectacle. Cast and directed an actor to play the part of Emily in stunts within the New York City market, including tossing her cheating husband’s belongings on thesidewalk in front of Bryant Park during lunch hour rush while ranting hysterically. Video of Emily seeded on YouTube became the 16th most linked-to video of all time. Awards include: • Cannes Promo Lion (only US winning campaign) • The Globes Winner Best Integrated Campaign (Bronze) • OMMA Awards Best Viral Campaign • Promo Magazine PRO Awards Best Idea or Concept Read Less
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Court TV: Parco PI
"ThatGirlEmily / Woman Scorned" Integrated Marketing
Helped creative direct “ThatGirlEmily / Scorned Woman" campaign for Court TV’s reality show Parco PI, along with creative teams from partnering agencies. The integrated marketing promotion combined a blog with guerilla marketing, outdoor signage, public relations, social media, stunts and video to create a seemingly real scandal involving a betrayed woman, Emily, who outs her husband’s infidelity by turning it into a media spectacle.
 
Cast and directed an actor to play the part of Emily in stunts within the New York City market, including tossing her cheating husband’s belongings on the sidewalk in front of Bryant Park during lunch hour rush while ranting hysterically. Video of Emily seeded on YouTube became the 16th most linked-to video of all time.
 
Awards include:
• Cannes Promo Lion (only US winning campaign)
• The Globes Winner Best Integrated Campaign (Bronze)
• OMMA Awards Best Viral Campaign
• Promo Magazine PRO Awards Best Idea or Concept