Malmin Nova
Shopping Center Rebranding
Shopping Center Rebranding
Identity redesign and retail marketing concept for a small shopping centre in Helsinki located in the middle of a train station. ‘Star’ -idea from the name is developed further and used consistently in all identity applications. Marketing is inspired by traditional board games: Customers are told to stop and buy when they are passing by to reach their train.
www.malminnova.com
www.malminnova.com