Installation work ‘Mind Art' showed in Shanghai Exhibition Center during 2014 Shanghai Design Week.
‘Mind Art' is an installation by local artist Jody Xiong, created for the world’s leading acrylic paint brand Winsor & Newton in China, the piece was designed to to raise awareness that the disabled deserves recognition and respect.
16 handicapped people were recruited via social media to participate.Their chosen paint colours were placed in balloons equipped with tiny detonators. Large canvas panels surrounded these balloons on all sides. By concentrating hard, electronic signals from their brains were captured and sent to a NeuroSky processing unit that triggered the detonators. Which resulted in wonderfully abstract paintings.
The Mind Art exhibition toured Shanghai Exhibition Center with average 30,000 visitors per day. 800,000 RMB from the painting auction went to help disabled charities.This project exploded on TV stations, national press and social media. Many opinion leaders re-tweeted and made it a big topic across China.
The results were, quite literally, mind blowing. We showed that although the bodies of disabled people are handicapped, their minds aren’t.
Mind Art, No Limits.
16 handicapped people were recruited via social media to participate.Their chosen paint colours were placed in balloons equipped with tiny detonators. Large canvas panels surrounded these balloons on all sides. By concentrating hard, electronic signals from their brains were captured and sent to a NeuroSky processing unit that triggered the detonators. Which resulted in wonderfully abstract paintings.
The Mind Art exhibition toured Shanghai Exhibition Center with average 30,000 visitors per day. 800,000 RMB from the painting auction went to help disabled charities.This project exploded on TV stations, national press and social media. Many opinion leaders re-tweeted and made it a big topic across China.
The results were, quite literally, mind blowing. We showed that although the bodies of disabled people are handicapped, their minds aren’t.
Mind Art, No Limits.
Mind Art Video Url: https://www.youtube.com/watch?v=SVKr8CpBGcg
装置艺术 ‘Mind Art' 艺术亮相2014上海设计周主会场展览中心。
中国有8300万残疾人，他们承受着身体的缺陷，承受着世人异样眼光所带来的自卑与封闭。全球颜料领导品牌温莎牛顿Winsor & Newton，希望通过独特的方式，唤起社会对这一特殊人群的尊重和关怀。
通过社交媒体招聘了16位残疾人参加这场关于精神力量的自我表达。每个残疾人选择了自己喜欢的丙烯颜料。将选好的颜料放置在装有雷管的小气球内，悬挂到四块画布中间。参与者戴上神念科技脑电波捕捉设备，当注意力高度集中时发送远红外信号，触发雷管开关装置，引爆气球。颜料随之炸开，在布上形成变幻莫测的抽象艺术，完美演绎了他们各自五彩斑斓的小宇宙。
残疾人的意念创作首先在上海国际时尚中心引爆, 并延展到中国其它22个城市的展，部分作品已被拍卖，所得80万元人民币捐助于残疾公益组织。各个媒体相继报道此项目，引发巨大社会话题，得到了约2000万免费媒体的曝光。温莎牛顿的品牌知名度提升了16％，销售额提升9％。
上天让他们的身体有些缺憾，却无法束缚他们自由的灵魂和头脑。（艺术家：熊超 ／ Jody Xiong ）
Mind Art 影片链接： http://v.youku.com/v_show/id_XNzIxMTczMTg4.html
Installation work 'Mind Art' video in the gallery
Client: Winsor & Newton China
Agency: Ogilvy & Mather Shanghai
Chief Creative Officer: Graham Fink
Group Creative Director: Jody Xiong
Creative Directors: Rocky Hao
Art Director: Jody Xiong
Designers: Jody Xiong, Allen Wang
Copywriter: Rocky Hao, Sean Sim, Martin Latham
Director: Hyden
Producer: Charlie Macpherson
Editors: Judy Luo, Mark Ng
Year: 2014
