Lake Area Tech Branding

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The Lake Area Tech brand represents new beginnings and life journeys. With this in mind, the school has embraced a globe icon. It was natural, then, to add the tagline "It's Your World." What better way to portray this concept, than to create a travel journal viewbook for students to discover what Lake Area Tech is all about. "Start Your Journey" became the inspirational phrase for the piece. This journal and companion "passport book" are distributed at high school college nights and events to promote the course offerings and student life. TV, radio, billboards, and direct mail were developed to support the campaign.