Superior Grain Equipment
Over the years, Superior Grain Equipment’s logo had morphed into multiple different looks for various applications. Insight re-defined and standardized the logo to create a consistent brand look. A brand style guide was also developed to ensure proper usage throughout all marketing materials.
Trade Publication Ads
Insight created a series of print ads targeting producers that feature original photography of actual farmers with messaging that reflects Superior Grain Equipment’s deep understanding of what protecting a harvest really means.
Photography
The agricultural industry is all about authenticity. Which is why Insight went to real Midwestern farms to photograph actual farmers in the farm equipment they use to make their living.
