Safe to Save - Use E15
The South Dakota Governor’s Office of Economic Development hired Insight Marketing Design to develop a campaign to help increase awareness that E15 is a safe blend of ethanol fuel for all vehicles 2001 and newer. Increased consumer confidence in the fuel, in turn, helped increase sales for South Dakota fueling stations as well as economic development for farmers across the state who grow corn to support ethanol production.
The South Dakota Governor’s Office of Economic Development hired Insight Marketing Design to develop a campaign to help increase awareness that E15 is a safe blend of ethanol fuel for all vehicles 2001 and newer. Increased consumer confidence in the fuel, in turn, helped increase sales for South Dakota fueling stations as well as economic development for farmers across the state who grow corn to support ethanol production.
Billboard space was utilized across the State of South Dakota to create awareness among South Dakota drivers to use E15 in their 2001 and newer vehicles.
A custom illustration of a friendly corn family was created to help make the connection in the consumer's mind.
Pump toppers created consumer awareness during fueling.
Fillboards were utilized directly at the point-of-purchase to educate consumers.
