I created this while working at Checkerboard Web Development for our client, GWG Life.
They have been running a campaign involving life settlements and after numerous calls from their target customers, they felt they needed a simple graphic to explain what a life settlement was and how easy it was to sell their life insurance policy.
I used some basic assets provided by Explanatory Videos and modeled the assets and characters to fit the layout.
This project involved:
- Illustration
- Modeling
- Layout techniques inspired by my marketing and user interface knowledge
- Content Writing
- Compelling Typography
- Showing concepts/information by using abstraction and graphics
