I'm in the process of creating, designing, and writing a white paper for Checkerboard Strategic Web Development that tells users how to choose the right imagery for their content.
I've ran across many businesses who are writing great content but choose imagery that makes the content look cheesy, unauthentic, and unrelatable. Choosing great images helps your content seem more trustworthy, helps connect the reader to the message better, and presents your business better.
I chose this color scheme to help the white paper stand out on the Checkerboard website, as the site's colors are dark grey, red, and white. I made the cover minimal, simple, and elegant, which is what Checkerboard - including myself - values in their designs. The abstract art represents searching among an array of images and finding the right one, which is what the white paper will teach.
I will be adding the internal page designs when they get finished. I'm in the process of working with a professional writer to revise the copy I wrote and incorporating it into a beautiful type-driven layout.
