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    Leader Bag Co’s family backpacks set a new standard for style, utility and quality of diaper bags. The product is contemporary and utilitarian, w… Read More
    Leader Bag Co’s family backpacks set a new standard for style, utility and quality of diaper bags. The product is contemporary and utilitarian, with a simple, gender-neutral design. This was reflected in a thoughtful, understated visual identity: a minimal logotype complemented by a safety pin icon, seemingly fastened to any surface it’s applied upon to add dimension and depth to the visual identity. Client: Leader Services: Visual Identity Year: 2013 Campaign photography: Dan McMahon Read Less
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Leader Bag Co’s family backpacks set a new standard for style, utility and quality of diaper bags. The product is contemporary and utilitarian, with a simple, gender-neutral design. This was reflected in a thoughtful, understated visual identity: a minimal logotype complemented by a safety pin icon, seemingly fastened to any surface it’s applied upon to add dimension and depth to the visual identity.


Client: Leader   |   Services: Visual Identity   |   Year: 2013   |   Campaign photography: Dan McMahon