Leader Bag Co’s family backpacks set a new standard for style, utility and quality of diaper bags. The product is contemporary and utilitarian, with a simple, gender-neutral design. This was reflected in a thoughtful, understated visual identity: a minimal logotype complemented by a safety pin icon, seemingly fastened to any surface it’s applied upon to add dimension and depth to the visual identity.
Client: Leader | Services: Visual Identity | Year: 2013 | Campaign photography: Dan McMahon
