Batata Channel
I Made-Up A Channel For Lazy Couch-Potatoes That Never Leave Their Couch.
Everything Is Brought To Them.
* in Hebrew Batata = sweet potato, but in slang it's the same as Couch Potato
The Clip Includes:
Logo Reveal, 3 Idents, Promo, 2 Kinds of Supers (Lower Thirds) And A Production Frame
*** This branding won and was broadcasted at the IMF international Motion Festival 2012 ***
The Challenge:
Designing A Channel Especially For Lazy Bums, Men (And Women) Who Are Stuck All Day In Front Of The TV. Their Perspective Is Mainly - Everything That's On And Around The Couch. This Is A Comedy Channel, And It Contains Fowl Language And Is Not Meant For Kids.
The Process:
This channel's viewers are stuck to the TV set and usually stay at home. with the use of machines, junk-food, robotics etc - we will demonstrate the feeling of staying at home stuck to a couch. we'll use the machines and elements from the logo in the whole package.
The Result:
The channel Design and it's it's essence is presented though the chubby shapes ,the junk-food, the pop colors, and mechanism all with a comic use of the ingredients and by showing radical and ridicules everyday situations
Logo Evolution:
(the order is from left to right)
The Logo was made of Simple Shapes from the beginning.
the final Version is made out of the Rounded Rectangles shapes.
In Translation The Logo says: "Couch Potato"
and secondary text says: "Not Moving From The Couch"
Designing A Channel Especially For Lazy Bums, Men (And Women) Who Are Stuck All Day In Front Of The TV. Their Perspective Is Mainly - Everything That's On And Around The Couch. This Is A Comedy Channel, And It Contains Fowl Language And Is Not Meant For Kids.
The Process:
This channel's viewers are stuck to the TV set and usually stay at home. with the use of machines, junk-food, robotics etc - we will demonstrate the feeling of staying at home stuck to a couch. we'll use the machines and elements from the logo in the whole package.
The Result:
The channel Design and it's it's essence is presented though the chubby shapes ,the junk-food, the pop colors, and mechanism all with a comic use of the ingredients and by showing radical and ridicules everyday situations
Logo Evolution:
(the order is from left to right)
The Logo was made of Simple Shapes from the beginning.
the final Version is made out of the Rounded Rectangles shapes.
In Translation The Logo says: "Couch Potato"
and secondary text says: "Not Moving From The Couch"
* the logo is made of "fat" rounded Rectangles. these shapes are repeated throughout the package's different parts
Some Of The Elements:
IDent 1:
food machine
IDent 2:
:
IDent 3:
earthquake
Logo Reveal:
Production Frame:
Channel Promo:
B Sides:
