Rebranding of Poland’s largest Internet portal. To develop a new logo matching the new mission that redefines the previous formula of the Internet platform, changing it into not only an information-based medium but also one that is competent to comment and create reality. A precise medium that responds to the needs of its audience, performs the function of an intelligent guide and adviser, and offers a user experience adequate to the contemporary world.

We designed a conceptual logo that comes with no barriers as it is open to transformation: functioning equally successfully both in the virtual and real space, irrespective of the type of communication channel or the tool in which it may appear. A logo that takes account of contemporary design principles and manifests its online-speed response to the changing reality. An innovative logo that can safely compete with the best Internet brand logos globally and at the same one that is truly Polish and enables Poles to feel fully-fledged world citizens.