BASELINE SITUATION
The challenge was to rebrand Pogoria Shopping Centre so as to set the direction for changes in the building’s architectural space. The main aim of such broad change was to enliven the public space in the area of Dąbrowa Górnicza where Pogoria Shopping Centre is located, including its adjacent areas (such as the square in front of the building, the characteristic footbridge, the park and green areas).
SOLUTION
The name of Pogoria comes from a group of water bodies called Pogoria, one of the favourite leisure areas of Dąbrowa Basin inhabitants. The round shapes of the letters make a reference to circles on the water, a motif that was exploited also in the previous logo and is visible in the round arrangement of the square and the building. Introduction of a whole range of vivid colours and the use of recurrent shapes (quarter- and semicircles) has become a solution for the identification system, which was used later on by the architects we cooperate with as the baseline motif for planning and arranging the space of the centre.
 
RESULT
The result is consistency of the identification system and of the architectural designs and arrangements that are aimed at revamping the public space of the centre. Interior design elements and landscape architecture were designed on the basis of the characteristic elements of the identification system. Also, the public space around Pogoria Shopping Centre gained a playground and arrangement of green areas inspired by solutions provided in our system. This is how the comprehensive process upgraded this part of the city and was welcome by both the inhabitants and the authorities of Dąbrowa Górnicza.
brand manual
branding elements
brand manual
iconography
businesscards
folder & letterhead
Pogoria totem
branding elements outside the Pogoria building
 
alphabet design
posters, press advertisements, welcome boards
branding elements inside shopping center
concrete furniture
branding elements in the park around the shopping centre
 
branding elements in the urban space around the Pogoria
roofing for carts and bike rack
 
car park
 
corridors inside the mall
 
Megaboard
Pogoria – colourful heart of Dąbrowa Górnicza City
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Pogoria – colourful heart of Dąbrowa Górnicza City

Design new logo and visual identity system for Pogoria Shopping Centre in Dąbrowa Górnicza. The challenge was to rebrand so as to set the directi Read More
312
4.1k
22
Published:

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