Della makes thoughtfully-designed HVAC systems and appliances that stand the test of time. For their rebrand, we wanted to help them define and promote what makes them different from the rest. We focused on how Della dials in the indoor environment so it’s just right for you, blending quietly, brilliantly and reliably into your life to create a healthy, stress-free home. Because Della believes the best appliances deliver the most while demanding the least.

We brought innovation and ease together in the identity, balancing smart design with a feeling of wellbeing. The logo is modern and confident, with an A letterform that resembles a house adding a feeling of comfort. We used the logo subtly on product to evoke the way Della invisibly improves air quality and temp. The submark integrates the logo’s A and D letterforms with an organic swirl that represents a healthy flow to life. As a graphic device, the D shape adds a dynamic feel to photography and layouts. Calming colors and clean compositions lend modern type and clever messaging a fresh, uncomplicated feel. Product is shown on the outer packaging in clean line drawings, letting customers know exactly what to expect in a modern, minimal style. Carrying the identity work through Della’s app design, product and feature naming, print catalog and remote control redesign, we infused the verbal and visual voice into every aspect of the brand.