The Austrian Wine Mafia (AWM) is a collaboration between Matthias Warnung and the siblings Magdalena and Lorenz from the Allram Winery. The project serves as an experimental ground for new ideas, a conscious departure from the usual rules, yet with its own values - similar to the Mafia. Each wine tells a story, with stimulating names and a design consciously reminiscent of classic in book design. The wine becomes an experienced narrative, the label akin to a book cover. The minimalist and bold design stands out on the wine shelf and emphasizes the rebellious nature of the project.
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